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Marketing

How to Incorporate Technical Buyer Personas into your Content Strategy

It’s a great, big manufacturing world out there, and the truth is – from the organization level to the people level –...

Understanding Technical Buyer Personas

Before we get to all the marketing talk, let’s do a quick exercise.

Inbound vs. Outbound Marketing: Which Strategy Reigns Supreme?

In today’s fast-paced digital landscape, marketing strategies are evolving rapidly, and the manufacturing industry is...