Skip to content
Articles by
Amanda White

Amanda White

Amanda has been in the manufacturing industry for 5 years now and writes about all things technical content marketing, CRM administration, and marketing automation platform development. Her expertise lies with job shops and medium-sized CNC machining businesses.
Branding

How to Build a Brand Kit

Before we even get into the how, let’s get into the what.
Graphic representation of organization-wide CRM utilization
Martech

How to Leverage Process Optimization to Achieve Organization-Wide CRM Utilization

A version of this blog post was originally published on MarketingOps.com, which you can read here. The Problem with CRM...
Technical buyer personas - design engineers, quality engineers, buyers
Marketing

Understanding Technical Buyer Personas

Before we get to all the marketing talk, let’s do a quick exercise.
Marketing

Inbound vs. Outbound Marketing: Which Strategy Reigns Supreme?

In today’s fast-paced digital landscape, marketing strategies are evolving rapidly, and the manufacturing industry is...