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Articles by
Amanda White

Amanda White

Amanda has been in the manufacturing industry for 5 years now and writes about all things technical content marketing, CRM administration, and marketing automation platform development. Her expertise lies with job shops and medium-sized CNC machining businesses.
Marketing

How to Incorporate Technical Buyer Personas into your Content Strategy

It’s a great, big manufacturing world out there, and the truth is – from the organization level to the people level –...
Martech

How to Choose the Right CRM for your Job Shop

As the manufacturing landscape becomes more competitive, the need to both differentiate capabilities and promote...
build a brand kit
Branding

How to Build a Brand Kit

Before we even get into the how, let’s get into the what.
Graphic representation of organization-wide CRM utilization
Martech

Leverage Process Optimization to Achieve Organization-Wide CRM Utilization

A version of this blog post was originally published on MarketingOps.com, which you can read here. The Problem with CRM...
Technical buyer personas - design engineers, quality engineers, buyers
Marketing

Understanding Technical Buyer Personas

Before we get to all the marketing talk, let’s do a quick exercise.
Marketing

Inbound vs. Outbound Marketing: Which Strategy Reigns Supreme?

In today’s fast-paced digital landscape, marketing strategies are evolving rapidly, and the manufacturing industry is...