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Learn how to grow your business with inbound marketing

Industrial Marketing for Job Shops 

Are you a job shop that's new to marketing? You're in the right place! 

Spark'd is an industrial marketing learning hub exclusively for job shops -- let's dive in!  

Let's talk numbers

Why inbound marketing?

Industrial buyer habits are changing, and it's important that you're adapting

98 %

of technical buyers subscribe to newsletters

90 %

of engineers are more likely to buy from a company that regularly produces new or updated content

90% %

of technical buyers listen to work-related podcasts

Market to your customers

Build trust with design engineers, SQEs, and industrial buyers, project managers

Connect with them online

Nurture relationships with leads on social media platforms, supplier directories, and industry publications

Speak their language

Create content that address their pain points (compliance, regulations, lead times, and capabilities)

Position your shop effectively

Establish your brand in the market and clearly define your capabilities and differentiators

Create a system that drives growth

Outfit your Customer Relationship Management (CRM) tool and Marketing Automation Platform (MAP) to scale your team's business development efforts

Inbound strategies you can deploy today

Inbound Marketing Tactics for Job Shops

Share educational, valuable content with OEMs and CMO that guides them through the buyer journey and develop systems that nurtures prospects until they're ready to partner with your team.

Content Marketing

Identify the topics and pain points that your ideal customers care about, incorporating them into valuable, relevant content and distributing it through the channels that your customers care about and use the most.

Sales Enablement

Sales enablement is the practice of equipping your shop's sales team with the resources they need to win more business. These can be content, tools, expertise, and information to successfully market your capabilities to technical buyers.

CRM Administration

Enhance lead generation, prospecting, and customer interaction through advanced management of Contact Relationship Management (CRM) tools.

Social Media Marketing

Create and share content that engages your ideal customers on relevant social media platforms, encouraging them to interact with your brand, and ultimately driving traffic to achieve marketing goals.

Marketing Automation

Scale your marketing with the right technology—automate tasks, streamline customer management, email, social media, lead nurturing, and more.

Brand Marketing

Growing your business requires building and promoting a distinct brand that resonates with your target audience, ensuring loyalty and market distinction.

Explore the Resource Library

Learn more about Industrial Marketing

Technical Buyer Descriptions

Learn about the types of industrial buyers that you'll encounter in your content marketing journey, and what they care about!

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