Industrial Marketing for Job Shops
Are you a job shop that's new to marketing? You're in the right place!
Spark'd is an industrial marketing learning hub exclusively for job shops -- let's dive in!
Why inbound marketing?
Industrial buyer habits are changing, and it's important that you're adapting
of technical buyers subscribe to newsletters
of engineers are more likely to buy from a company that regularly produces new or updated content
of technical buyers listen to work-related podcasts
The Pillars of Inbound Marketing
Job shops that invest in inbound marketing strategies are able to:
- Identify your ideal customer
- Develop valuable content that builds trusts with your ideal customer
- Generate more qualified leads that align with your manufacturing capabilities
- Improve your new customer conversion rate
- Build systems that enhance your team's customer engagement efforts
Job shops that combine technical marketing with sales enablement, CRM management, and marketing automation are able to scale their business without increasing their overhead.
Market to your customers
Build trust with design engineers, SQEs, and industrial buyers, project managers
Connect with them online
Nurture relationships with leads on social media platforms, supplier directories, and industry publications
Speak their language
Create content that address their pain points (compliance, regulations, lead times, and capabilities)
Position your shop effectively
Establish your brand in the market and clearly define your capabilities and differentiators
Create a system that drives growth
Outfit your Customer Relationship Management (CRM) tool and Marketing Automation Platform (MAP) to scale your team's business development efforts
Inbound Marketing Tactics for Job Shops
Share educational, valuable content with OEMs and CMO that guides them through the buyer journey and develop systems that nurtures prospects until they're ready to partner with your team.
Content Marketing
Identify the topics and pain points that your ideal customers care about, incorporating them into valuable, relevant content and distributing it through the channels that your customers care about and use the most.
Sales Enablement
Sales enablement is the practice of equipping your shop's sales team with the resources they need to win more business. These can be content, tools, expertise, and information to successfully market your capabilities to technical buyers.
CRM Administration
Enhance lead generation, prospecting, and customer interaction through advanced management of Contact Relationship Management (CRM) tools.
Social Media Marketing
Create and share content that engages your ideal customers on relevant social media platforms, encouraging them to interact with your brand, and ultimately driving traffic to achieve marketing goals.
Marketing Automation
Scale your marketing with the right technology—automate tasks, streamline customer management, email, social media, lead nurturing, and more.
Brand Marketing
Growing your business requires building and promoting a distinct brand that resonates with your target audience, ensuring loyalty and market distinction.
Learn more about Industrial Marketing
Technical Buyer Descriptions
Learn about the types of industrial buyers that you'll encounter in your content marketing journey, and what they care about!
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