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Contacts and Deals repurposed to support hiring processes
Hire skilled people without an ATS subscription or recruiter's fee

HubSpot Recruitment for Machine Shops

You already pay for a CRM. Most shops also pay for an applicant tracking system, or pay an outside recruiter a percentage of first-year salary every time a seat opens. We build recruitment inside HubSpot, so candidates are tracked the same way customers are: in one system, with clear stages, automated follow-up, and reporting you can read. Then we either teach your team to run it or source the candidates ourselves.

Two services. Each one stands alone. Both run on HubSpot.

Avoid these two costs that most shops accept as part of doing business

Why Recruit inside HubSpot

You don't need a separate ATS. With a few customizations to out-of-the-box HubSpot, your CRM handles what an ATS does for a shop your size: job openings, candidate records, hiring stages, communication history, and reporting. One system, one set of user seats, one place for your team to look.

You don't need an outside recruiter. Recruiting agencies charge heavily for placements, and candidate quality is inconsistent. A shop that knows how to source and manage its own pipeline keeps that money and builds a candidate pool it owns.

What gets built depends on your HubSpot subscription and what you need. We confirm exactly what your tier supports on the discovery call, and we'll advise on whether you need more or less to bring recruitment inside your HubSpot account.

Talent Management Pipelines

Employee pipelines with stages that match how you hire, onboarding, and offboard.

Custom Properties

Track what matters on the floor as candidates come in: machine experience, certifications, and shift availability.

Job Req Tracking

Keep track of job openings and which team, hiring manager, and supervisor they're affiliated with.

Automated Follow-up

Automated responses and reminders so good candidates don't go cold waiting on a callback.

Career Site

Career page and application forms connected to the portal, so every applicant lands in the pipeline automatically.

Reporting

Dashboards that show open roles, time to hire, and which channels produce hires.

Recruitment Training

Hiring in advanced manufacturing isn't a resume-posting problem. It's a strategy and process problem. Most shops lose good hires before the job is posted: hiring managers and HR aren't aligned, job descriptions describe a job nobody wants, and postings go to channels skilled trades workers don't use.

We fix the process and build it into HubSpot, so your team runs it without us.

The outcome: your team knows how to hire for this role and the next one, on a system you already own, with no per-hire fees.

Strategy

Align internally on what the right hire means before you start

Rebuild job descriptions to speak to the trades workforce you're trying to reach, not generic HR copy

Identify the channels where your candidates actually are

Execution

Post jobs where qualified people will see them

Source candidates directly instead of waiting on inbound applications

Manage applicants in your HubSpot pipeline

Set up onboarding that starts strong, so new hires stay

Candidate dashboard in FactoryFix

Candidate Fulfillment

Sometimes you don't have time to build a process. You have a machine sitting idle and a seat to fill. We source and deliver qualified candidates directly, using the same channel knowledge behind our training program.

  • Direct sourcing for your open roles
  • Candidates vetted against the skills and experience your shop actually needs, not a generic job title
  • Every candidate tracked in your HubSpot portal, so the pipeline and the data stay with you after the role is filled
  • Handled without pulling your team off the floor

The difference from an agency: you keep the candidate records, the process, and the option to run the next search yourself.

How Recruitment fits into your HubSpot Setup

Recruitment works best on a portal that's built and kept properly. Each of our services supports it.

Need more than one? Our Full Suite of HubSpot Services bundles them at a flat price, quoted on the discovery call.

HubSpot Onboarding

If your portal needs a foundation first, we set up users, permissions, and clean data before adding a hiring pipeline. 

HubSpot Maintenance

Candidate data goes stale like any other data. Regular cleanups keep your talent pool usable.

HubSpot Customization

The candidate pipeline, properties, and automations are customization work. This is where the ATS replacement gets built.

HubSpot Websites

A career site, job board, and blog built in HubSpot sends applicants straight into your pipeline.

Content Marketing

Job-focused content and LinkedIn posts help skilled candidates find and trust your shop.

Frequently Asked Questions about Content Marketing for Machine Shops

Can HubSpot really replace an applicant tracking system?

For most machine shops, yes. HubSpot doesn't ship as an ATS, but with custom pipelines, properties, forms, and workflows it covers the core functions. If you hire at very high volume or need features like background-check integrations, we'll tell you honestly on the discovery call. 

Do I need to buy both services, or have HubSpot already?

No and no. Recruitment Training and Candidate Fulfillment are sold separately. Many shops use both at different points. We'll help you pick the right hub and tier first. If you're already on HubSpot, we build on what you have. 

Why not just use an outside recruiter?

You can. But agency fees add up with every hire, and you end up with no process and no data. Training gets you a system you keep. Fulfillment fills the urgent roles without leaving you dependent on us. 

Will you replace the people on my team who hire?

No. We teach your hiring managers and HR to run the process, and we build the system they work in. 

How long does setup take?

It depends on your portal's current state and the scope of the build. You'll get a clear timeline before work begins. 

What about existing candidate data?

We import your existing candidate data into your portal and clean it up so past applicants become a searchable talent pool.