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HubSpot Websites
Technical content marketing meets CRM technology

HubSpot Websites

Deploy a lead-generating, deal-winning, and customer-retaining machine.

Winning the trust of technical buyers means winning more business

HubSpot Content Management Services

HubSpot is a powerful CRM, but it's capable of so much more. 

Cold calls and dropping catalogs off at facilities are a distant memory -- these strategies just don't work anymore. 66% of the technical buying process takes place online before a potential customer ever speaks with a human. 

Manufacturers who demonstrate their expertise in the form of technical content win the trust of technical buyers, and winning their trust means winning their business once they're ready to talk to your sales team. 

Spark'd takes your technical content and builds it into a HubSpot-powered website that's designed to convert strangers into subscribers, and subscribers into customers. 

Website

The core of your business packaged into a user-friendly, SEO-optimized website that helps potential customers learn about your manufacturing capabilities, proprietary technology, supported processes, quality initiatives, and more.

Technical Content

This is where you get to show off your team's manufacturing chops. We're talking technical guides, case studies, whitepapers, and video. The goal to demonstrate your expertise in a way that builds trust and gets potential customers excited at the prospect of working with you. 

Lead Generation Assets

Leverage your website and technical content into a lead generation machine. We use marketing automation to build forms, subscriber workflows, and automated campaigns that convert website visitors into qualified leads for your sales team. 

What's included:

Key pillar pages, essential contact forms, and listing pages for technical content (i.e., blog, knowledge base, resources)

Business needs and goals mapped to Content Hub's functionality 

Sitemap and design that aligns with your brand and outlines your customer experience

Base theme and library of user-friendly modules that enables easy, scalable content creation

Responsive site that's optimized for all devices and screen sizes

Dedicated training that teaches your team how to manage your HubSpot website post-launch

What's included:

Match your current website to the layout and features that are available in Content Hub

Migrate your content, images and files to your new site

Build templates and starter pages that help you create new content faster 

Develop reports, tracking and dashboards to measure your website's performance 

Set up forms, calls to action and conversion journeys for your website visitors

Optimize your site for SEO by creating topic clusters and mapping your existing content to those clusters

Have questions about HubSpot onboarding and implementation?

Connect with us!