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Creating a Supplier Management Database with HubSpot

I want to preface this article with the disclaimer that I am not a quality engineer, and have never been on a quality...

How to Incorporate Technical Buyer Personas into your Content Strategy

It’s a great, big manufacturing world out there, and the truth is – from the organization level to the people level –...

Choose the Right CRM for your Manufacturing Business

As the manufacturing landscape becomes more competitive, the need to both differentiate capabilities and promote...

Leverage Process Optimization for Team-Wide CRM Utilization

A version of this blog post was originally published on MarketingOps.com, which you can read here. The Problem with CRM...

Understanding Technical Buyer Personas

Before we get to all the marketing talk, let’s do a quick exercise.