Meet the Founder | Amanda White
Many small, and plenty of medium-sized, manufacturers didn't have a team, or even one person, dedicated to the processes and systems that are not directly tied to production, but inevitably affect their ability to grow the business.
Specifically, I'm talking about marketing, sales enablement, recruitment, and CRM administration. Coincidentally, I'm also describing my first manufacturing job.
I was hired by a medium-sized machine shop to launch their in-house marketing effort. They had identified this as a need if they wanted to stay competitive, let alone grow. Over time, I also took over or launched other non-production activities that impact growth: recruitment, sales enablement, internal communication, and highly customized CRM administration.
What started as a "digital hub" where I could braindump what I've learned about the aforementioned topics has evolved into a full-blown agency that specifically helps those small and medium-sized manufacturers grow through strategic, non-production related activities that enable them to retain their current business and, more importantly, win new work.
