Skip to content
Let's talk shop

Spark'd Blog

How to Incorporate Technical Buyer Personas into your Content Strategy

It’s a great, big manufacturing world out there, and the truth is – from the organization level to the people level –...

How to Choose the Right CRM for your Job Shop

As the manufacturing landscape becomes more competitive, the need to both differentiate capabilities and promote...

How to Build a Brand Kit

Before we even get into the how, let’s get into the what.

Leverage Process Optimization to Achieve Organization-Wide CRM Utilization

A version of this blog post was originally published on MarketingOps.com, which you can read here. The Problem with CRM...

Understanding Technical Buyer Personas

Before we get to all the marketing talk, let’s do a quick exercise.

Inbound vs. Outbound Marketing: Which Strategy Reigns Supreme?

In today’s fast-paced digital landscape, marketing strategies are evolving rapidly, and the manufacturing industry is...