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Connect with prospects on preferred social channels

Engage Customers with Social Media Marketing

Create and share content that engages your ideal customers on relevant social media platforms, encouraging them to interact with your brand, and ultimately driving traffic to achieve marketing goals.

Social media marketing for manufacturers
Meet your customers where they are

What is Social Media Marketing?

Social media marketing involves creating valuable content and publishing it to the most relevant social media platforms (i.e., the channels where technical buyers tend to "hang out") to:

  • Advertise your products and services
  • Foster a community with your target audience
  • Encourage prospects and partners to engage with your brand
  • Increase traffic to your website

So much of social media marketing is context-dependent. By that, we mean relevant channels and valuable content will be determined by whoever your ideal customer is, where they hang out, and what they deem valuable. 

For job shops, we find that the most valuable channels are LinkedIn and YouTube. The former is where lots of networking and learning happens, especially for technical buyers, while the latter is excellent for visually showcasing your shop's capabilities and expertise. 

As far as valuable content goes, this could be short, punchy, impactful videos featuring your manufacturing engineers with a monthly GD&T best practice or a blog post about why you should incorporate your CNC machining supplier into the product development process as early as possible. 

Context aside, social media marketing is a constant game of experimenting with content, measuring what works, and refining your strategy over time.

Why being social is worth the investment

Benefits of Social Media Marketing

There are a number of reasons why your company should use social media marketing, and they all impact your bottom line one way or another. 

Drive brand awareness 
Nurture leads and improve conversions
Build relationships with your customers
Keep tabs on your competition

You can't expect to accomplish any of this, though, without a solid game plan. We're talking about a social media marketing strategy.

 

Develop a Social Media Marketing Strategy

Define clear goals

Understand your buyer personas and audience

Identify the best-fit social platforms

Choose relevant KPIs

Research your competition

Create unique, relevant, and engaging content

Build a schedule for your posts 

Measure and adjust your strategy accordingly

Have questions about social media marketing?

Shoot us a message!