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Refining your brand, polishing your reputation

Grow Awareness with Brand Marketing

Growing your business requires building and promoting a distinct brand that resonates with your target audience, ensuring loyalty and market distinction.

Develop trust and demonstrate expertise

Branding that Cuts through the Noise

Your brand message tells the story of your company. It connects with your customers by understanding their challenges, directs them to the solutions you offer, and demonstrates the outcomes your solutions achieve. Brand marketing unifies that brand message with visual elements and representatives to strategically position your company.

Brand Kit

We expertly handle the components of your brand: the color scheme, logos, fonts, tone, and beyond.

Missing a brand kit? We'll create one for you and deploy it across all the right channels.

Brand Positioning

It all starts with a consistent message that's clearly communicated by your brand and embraced by your team.

We identify personas, address customer needs, and define differentiators to create foundational messages for various platforms.

Brand Messaging

Create targeted messages that build awareness for your specific audience by understanding their goals and challenges.

Craft messages that highlight your value proposition for use in various marketing platforms.

Brand Kit graphic
Consistently stand out

What is a Brand Kit?

A brand kit is essential for establishing brand equity, ensuring that your company is consistently and attractively represented across all forms of content.

A brand kit comprises a curated selection of design elements and assets that define your company’s identity and aesthetic.

A basic brand kit includes:

  • Logo(s)
  • Color palette)
  • Typography (i.e., fonts)

As your business expands, it is crucial to ensure that your brand image and message remain clear and accurately represented.

Don't settle for different; be the industry leader

Brand Positioning

Brand positioning involves establishing your brand in the minds of your customers. Beyond just a tagline or a stylish logo, it is the strategic approach that distinguishes your business from others. This is crucial because merely being "different" from competitors isn't sufficient to succeed in the market.

To effectively position your brand, identify your technical buyer personas and their pain points, as well as articulating how you're prepared to solve those paint points and defining what sets you apart from other job shops.

As your business grows, it's essential to maintain a clear and accurately represented brand image and message.

Create a Brand Positioning Strategy

Assess your existing brand positioning

Analyze your competitors and perform research

Identify your distinct value proposition

Develop a brand positioning framework

Formulate your positioning statement

Evaluate the effectiveness of your positioning

Build an emotional bond with prospects and customers

Highlight your brand's unique qualities throughout the sales process

Create value for your customers

Make sure customer-facing employees are living out your brand

Connect with your ideal customer

Brand Messaging

Brand messaging is how your brand expresses its distinct value proposition and character through both verbal and nonverbal communication. This messaging can inspire and motivate your audience, encouraging them to partner with you. It's how your customers form a relationship with your brand. 

The best way to begin your brand messaging journey is with a brand message framework.

Define who you are

Begin by identifying your differentiators, unique value proposition, what messages will resonate with your ICP, your goals, and values. 

Understand your ideal customer

Understand your brand and your ideal customer by creating buyer personas to align with your audience.

Outline your brand message

Organize your message and value proposition, then connect them with your buyer persona to identify shared values guide messaging.

Identify messaging opportunities

Identify messaging opportunities on all online platforms where your ideal customer is present.

Have a question about brand marketing?

Drop us a line!