Grow your Business with Inbound Marketing

Inbound marketing strategies aim to attract your target audience and are closely tied to creating and developing content.

You want visitors who are likely to become leads and happy customers. How do you do that? By attracting the right people with timely, relevant content.

To connect with your audience, create and share valuable content like blog posts, offers, and social media updates. This can include product guides, best practices for how OEMs can partner with their vendors to avoid supply chain problems, and tips on how to improve a component's manufacturability.

To engage your audience more deeply, improve this content with an SEO strategy. Focus on keywords related to your products, the problems you solve, and how you help customers. An SEO strategy will help your content show up naturally on search engine results when people search for this information. These people are your target audience and likely the right customers for your business.

When using inbound strategies to connect with your audience, make sure your communication with leads and customers helps build long-term relationships. Highlight the value your business offers.

Strategies that engage may include how you handle inbound sales calls or web-based leads. Focus on how customer service reps manage communication with interested people. Also, practice solution selling instead of just selling products. This ensures deals benefit both customers and your business, providing value to your ideal customers.

Be sure to capture all prospect and customer information in a CRM that you gather through those sales calls, web forms, and CTAs. Timely and tailored communication will not only improve the buyer's journey for your ideal customer, it will also help you onboard new customers faster - talk about a win-win! 

Inbound strategies that delight focus on keeping customers happy and supported long after that first PO. These strategies involve your team acting as advisors and experts who can help engineers, quality engineers, and industrial buyers anytime.

Use tools like marketing emails and automation to deliver the right information to the right person at the right time without fail. Deploying the right CRM and marketing automation platform (MAP) tools will also enable lean sales and marketing teams to work efficiently and effectively.  

The key to an inbound strategy that delights your customers is helping them in any situation, even if your business doesn't benefit right away. A happy customer becomes an advocate for your shop, so treat all interactions carefully.