Operator programs CNC mill for production run

Hone and scale your shop's sales process

Win More Business, Faster, with Sales Enablement

Sales enablement is the ongoing practice of equipping your company’s sales team with the necessary resources to secure more deals. These resources can encompass content, tools, expertise, and information to successfully market your product or service to clients.

The iterative process for winning more business

What is Sales Enablement?

Sales enablement is typically owned by both marketing and sales. The teams work together to create the content and systems needed to support a shop's sales process.

Marketing develops the various resources sales reps need to execute the sales process. These resources can include (but aren't limited to) videos, case studies, line cards, and product or capability guides.

Sales personnel strategically use this content to nurture leads and guide customers to a purchasing decision.

Marketing and sales work together to develop the resources, measure their effectiveness, and identify opportunities for improvement.

Why invest in sales enablement?

The Benefits of Sales Enablement

Crucial to increasing revenue and scaling is leveling up your sales game through sales enablement. Your shop may have best-in-class technology, extensive capabilities, and plenty of capacity on the machines - but what is the point if customers aren't sending you POs?

Align Customer-Facing Teams

Sales requires collaboration between marketing and sales. This alignment equips sales with the essential knowledge and content to sell effectively.

Increase Sales Efficiency

Sales enablement boosts efficiency by providing sales teams with the necessary tools and automating data management, allowing them to focus on closing deals.

Empower the Sales Team

Sales enablement programs boost sales leaders' motivation and confidence, benefiting their teams, and require leaders' support to effectively train sales representatives.

Scale your Sales Efforts

Sales enablement aids in hiring and onboarding sales representatives, ensuring new hires quickly receive necessary information, which supports organizational growth.

The key to increasing revenue

How to Develop a Sales Enablement Strategy

A sales enablement strategy is the method your shop uses to equip the sales team with the necessary resources to sell effectively.

This strategy is customized to meet the specific needs of your sales team, enabling them to target your ideal customer and secure more RFQs and purchase orders.

It should involve an evaluation of the resources, tools, content, and information you provide to ensure they are aiding in converting more leads and audience members into customers.

Sales Content Optimization

Sales reps must balance content creation with selling, as tailored content is vital for moving leads through the buyer's journey.

Software & Automation

Sales have shifted from manual efforts to automation, enabling modern sales teams to work more effectively and efficiently. Invest in CRM and marketing automation software that's best suited to support your sales and marketing teams' work.

Reporting & KPIs

Sales relies heavily on data, but excessive information can overwhelm sales reps and hinder efficiency. Prioritize building systems that make data accessible, useful, and actionable.