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Articles by
Amanda White

Amanda White

Amanda has been in the manufacturing industry for 5 years now and writes about all things technical content marketing, CRM administration, and marketing automation platform development. Her expertise lies with job shops and medium-sized CNC machining businesses.

Easy Workflow(s) for Sourcing RFQs on your Website

The whole point of a website is to source new leads, and an online RFQ form lends itself really well to that goal....

How to Incorporate Technical Buyer Personas into your Content Strategy

It’s a great, big manufacturing world out there, and the truth is – from the organization level to the people level –...

Choose the Right CRM for your Manufacturing Business

As the manufacturing landscape becomes more competitive, the need to both differentiate capabilities and promote...

Leverage Process Optimization for Team-Wide CRM Utilization

A version of this blog post was originally published on MarketingOps.com, which you can read here. The Problem with CRM...

Understanding Technical Buyer Personas

Before we get to all the marketing talk, let’s do a quick exercise.